Exhale

Exhale

1920 1408 J. Crum

 A CULTURAL FUSION OF HIP HOP STYLE


JCrumBGJ. Crum

Exhale
2013 / 16 tracks / 56 minutes

J. Crum’s Exhale is a meticulously crafted hip-hop album that seamlessly blends a wide variety of genres and styles into a polished, cohesive, and downright awesome sound. Produced by Samuel Day, Exhale wraps elements of pop, rock, jazz, R&B, reggae, and funk into its hip-hop roots. The results are accessible, dynamic, and outstanding.

Exhale begins with a discordant intro and segues into the title track, which sets the tone for the rest of the album. J. Crum starts off a little timid, as if daring his listeners, relaxes a little with a pop-friendly chorus, and then spits fire. His raps are taut and fast; his rhymes prayerful and smart; his lyrical themes honest and heartfelt. “Counter The Culture” follows, with Pillar guitars and a rap metal swag on par with early P.O.D, as J. Crum flexes his chops and challenges us to break free from the chains of secularism. “Not A Prisoner” surprises and impresses with its smooth saxophone and rhythmic funk. “Lead Us There” is almost alternative with its guitar lines and keys. “Back To You” is orchestral and offers a first full glimpse of J. Crum’s beautiful singing. “Not Black Enough” is a scathing slight of urban mores (“Yeah, I like guitars and bass drums/But that doesn’t mean I forgot where I came from). And “Sledgehammer” ends the album’s first half on a brash, hard-rock note with trashy riffs and a poignant message.

The second half of Exhale is a little less intense, but it further cements J. Crum’s ability to succeed in any genre. Here he sings more than he raps, to equal effect. “Torches” is straight up reggae with hints of Hawaiian. “Home Sweet Home” is dark and brooding. “I Won’t Go” is as catchy as anything else on the record. And the album’s closer, “Rise” is an emotional recount of J. Crum’s personal journey.

J. Crum takes an admirable approach to his songwriting. He challenges his listeners to step out of the shadows, to proclaim their faith, and to set all prejudices aside. And he does so without a hint of cliche. Although the album glides by with slick production and instrumentation, its core is raw. We are all sinners. We all need redemption. And we all need something to clutch when life gets rough. Exhale is a hip-hop album without constraint. It is an engaging album that will appeal to people from all walks of life. It is radio-friendly in the way that radio-friendly should be: great beats, great choruses, great hooks, and great depth. There is nothing superficial here. This album is gold.

Review by Jason Ramsey


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J. Crum

What happens when you take a foundation of hip-hop and add influences of rock, jazz, pop, and indie styles? You'll find inspirational hip-hop artist Joshua Crum aka J. Crum. Joshua Crum has actively been pursuing his music career since 2005, producing his first mixtape at age 17. In 2008, J Crum added singing to his repertoire and a live band to his sound. This transition in his musicality would soon birth forth the band called ALTR (Altar/Alter). The sudden shift also inspired the concepts around his second album Exhale, released in May 2013. Well known for his unique style and rhythms, this 2-time OEAA nominee has now performed throughout Nebraska, the Midwest and abroad. J Crum & ALTR passionately delivers positive, power-packed lyrics, that consistently creates an almost hypnotic drawing appeal towards its listeners. In February 2016, J Crum released his newest album, Black Sheep. With singles like Cry for Help, Heart’s Collide and Mercy, J Crum’s objective is to boldly reassure his listeners that security, peace and comfort can still be found in being a Black Sheep. The inspiration for his sound is very widespread, ranging from Florence + The Machine to Lupe Fiasco; from Kanye West to Fall Out Boy. J Crum's faith, diversity and passion has always been the driving force in creating powerful counterculture music for his generation.

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